Content is everything for a website. It’s what viewers consume, and if it’s good and relevant to them, they will keep coming back to your site for more. Content that is optimized for keywords will get the attention of the search engine algorithms, and the website will be ranked favorably.

Ignoring the importance of kingly content is the death of an online business. Forget about comprehensive advertising strategies and pretty graphics. If the content is terrible, unengaging, and not at all relevant to the target audience, the site is a zombie. It will quickly get buried by more robust and lively sites with better, more relevant content.

Source

Johnson, H. (2018, June 18). Importance of Having Creative Content on Your Website. Retrieved from https://www.sproutmedialab.com/importance-creative-content-website/